These clients have graciously agreed to say nice things about me on the Internet. Shucks, guys!
On April 1, 2010, I officially quit my cubicle job and began a new chapter of my career. Hiring Michelle as my career “3 book deals, 200+ clients, and teaching around the world”coach that January was one of the smartest things I ever did. Since then, I wrote hundreds of articles, got 3 book deals, worked with over 200 clients, and taught writing classes in 18 cities around the world. I found the courage to call myself a “writer,” and then, even scarier, an “artist.” I feel like I’m living inside a beautiful dream that began the moment I hired Michelle and said, “Please help me figure out how to create a business that I love, because I seriously need help.” And now the dream is real.
Like Steve Jobs said, you can only connect the dots going backwards, and one BIG dot was the 3 months I worked with Michelle. Michelle’s advice and encouragement allowed my confidence to explode. Not so much hemming and hawing, because now I just GO for things. “Now I just GO for things”
“Best business decision I ever made”Working with Michelle is the best business decision I ever made. From our very first session, I knew that I was in the right hands. It was unbelievable to me how just 45 minutes of talking made me feel so much stronger about my future than I had felt in years. I needed a lifeline when I was first getting my business out there, and she provided me with that and more. Crafting a clear, defined business plan that was guided (but not dictated) by her gave me the tools to believe in myself and my instincts all over again”
Michelle broke down what would have been a scary process to tackle on my own, into smaller, manageable steps, helping me make goals and then holding me accountable for ticking them off my “to do” list. It didn’t happen overnight, but I’m now running my own business with my own team. I’m 100% convinced I wouldn’t be in the position I am today without Michelle pushing me to take the first (and second and third…) steps to get here. “Running my own business with my own team”
I loved “A business I adore and a Top 200 podcast”working with Michelle because she helped me see what was working, what I needed to ditch ASAP (goooddddbye advertising), and how to put action steps around my dreams. I got focused, harnessed my “Excuse busting” ways for good, and went off to get trained as a life coach. Now I have a business I adore, a Top 200 podcast that’s super joyful, and I get to create and lead retreats, too.
My life has changed SO much since I started “Never felt more secure”working with Michelle. I’m now a freelance journalist, a consistent blogger, and I’ve had hundreds of downloads on my ebook. I have never felt more secure in my career than now! My only regret is not doing it sooner! Without working with Michelle, I think I would still have been scared of setting off on my own.
I made more progress through Michelle’s intake process than I had in the previous 6 months in my business. Through our “A deep and loving relationship with my biz”sessions, I’ve developed a deep and loving relationship with my biz. I know what I’m doing for work every day and I’m in l-o-v-e with it. I’ve been able to grow and move in new directions that I didn’t think were possible, and I have a level of self-trust that I’ve never had before in my work. Yet, I’m still completely in integrity with my mission. It’s hard for me to even imagine the person I was when Michelle and I first met. Honestly, I’m blown away.
About 3 months after we started working together I put in my resignation letter, and I am now a full time freelancer/entrepreneur who has transitioned my life, goals and finances around what feeds my soul. I have learned to use the fear to push myself further, learned to find revenue in joys I already had and be open to learning new skills beyond my expectations. I know with my skills and determination – which Michelle helped unleash through support and planning – that my future will be brighter that I could ever imagine. “Transitioned my life around what feeds my soul”
I was coming close to graduating from a creative master’s degree, and had no idea where to go next once I went out into the Big Scary Real World. I loved how Michelle really listened to what I had to say and repeated back to me important components of the problems that I was having. I gained a better sense of how to invest my time in my creative life and my j-o-b. By the very last session, I’d scored a fashion writing gig at a fabulous company. Coincidence? I think not! “How to invest my time in my creative life and my j-o-b”
By “The luckiest person on the planet”working with Michelle, I learned how to choose a business based 100% on ME – who I was, what I wanted, the things I loved, and how I wanted to spend my time and live my life. Michelle taught me that being creative is an asset, not a liability, and that the key to career fulfillment was harnessing that instead of working against it. I remember that every single day, and now feel like the luckiest person on the planet to be able to do what I do for a living.
I was a quietly unhappy soul who spent my daylight hours working as an government office coordinator. I found Michelle, and it was the best investment ever (including college) and I definitely got further (faster) because of her leadership. I felt lost, scared and confused but she had seen it all before and showed me the way. NOW, I’m working for myself as an Online Marketing Specialist, helping other creative businesses succeed online and making 5x times as much per hour than I did at my day job. “Make 5x/hour more than I did at my day job”
Honestly, Michelle just spoke to me. Through her online presence, I was able to intuitively know that she was the right person to help me transition into a new life… She was able to really keep me laser focused on what actually needed to be done and then hold me accountable to getting it done. Accountability was huge for me. She is also a great soundboard for ALL of the ideas I had. “The right person to help my transition into a new life”
I needed to go all-in in a new career direction but I had no idea what that looked like, much less the confidence to make it happen for myself. With Michelle, I understood what was possible immediately, and saw that I really could make a fulfilling business for myself. I feel as if such a good foundation was set that no matter what challenges I face in this new business, I know that I’m on solid footing “I understood what was possible immediately”
“The best investment I’ve ever made for my career”Working with Michelle has been the best investment I’ve ever made for my career. With Michelle’s help, I’ve been able to launch a thriving and growing business, with plans for both short-term and long-term growth that will allow me to design the life I want to be living. Without Michelle’s help, I think I would still be stuck trying to decide what to do with my life!
Michelle spoke my language and knew what I was feeling and experiencing. I immediately had confidence that I could leave a corporate career and own my own business. It’s her superpower to get you to take action to get done the things you’ve been avoiding. “Action on what I’d been avoiding”
Immediately, I felt like I had a mentor who could help me find my place in the world as a boss b*tch. Plus, I felt like I was finally acting on achieving a life I had been dreaming of for longer than I had really acknowledged to myself. In the time I “Quitting my day job ACTUALLY feels real!”worked with Michelle, I’ve launched my business, started getting clients and making money – and my goal of quitting my day job ACTUALLY feels real! I’ve become so much more confident in my abilities as a coach and so much more excited to live my life.
The biggest take-away so far have been increased confidence in myself, my curiosities and my ideas (both business and personal). I have found it easier to do and take action without overthinking and I feel increased freedom to follow my own path and heart. “Increased confidence (and) freedom”
I felt clarity for once in a long time, and I actually started putting into action what I had always kind of daydreamed about but never really knew where to start. I enjoyed Michelle’s cheerfulness and support… She made things so easy to understand—ideas I had in my mind finally made sense when she was able to help me spell them out. “Put into action what I daydreamed about”
Michelle helped me get organized with my work between the creative side and the business end of things. Immediately, I felt way more in control. She is just such a joy to work with and helping me believe in myself. I felt overwhelmed and thought I just could not do this. Not anymore. “Way more in control”
I kept whining about wanting to be a coach, but didn’t know how to make it happen on my own. I knew I needed to define my niche, but I needed someone to see me in a way I couldn’t see myself. Michelle had amazing tools that lead me to the front door of what I’m supposed to be doing and I got the clarity I wanted. Michelle is the perfect mix of know-how, skill, idea generator, pulse-on-the biz, get-down-to-business, and fun! I now have a new website and a 10-week program for my clients. “New website & 10-week program”
Lela Rorher Stetch
I finally have a sense of direction and so much more confidence in myself. By the time we were finished “Helped me discover my dream”working together I had a website up and running and an action plan in place to keep moving forward. I’ll have a shop set up soon and will be selling my art! Because I have a solid foundation set up I can really see my biz continuing to move forward. I can’t sing Michelle’s praises enough… there just aren’t words! She guided me and helped discover my dream.”
I now run my business in a way that aligns with my values, honors my creativity and is wholly independent of noise from other people. More than anything else, I think Michelle’s attention to me as an individual allowed me to grow my business in a way that really resonated with my long term goals. There are plenty of “get rich quick” style coaches and guides out there, but Michelle never forced me to hustle ’til it hurt or take on any tactics that didn’t jive with my values. Working with her cemented my best routines and gave me the confidence to trust my instincts. “My business aligns with my values”
I needed help creating a vision for my life coaching business and nailing down my next steps. Michelle has contagious enthusiasm and is great about sharing referenced links and other helpful information. Because of our “Clear on my focus”sessions, I got clear on my focus to work with women who are overwhelmed and overloaded.
Michelle has a kind and straightforward approach that gets to the heart of a matter in a way that’s most supportive, empowering and action-oriented. She consistently made clear, concise business-minded sense out of my jumbled thoughts and ideas. Michelle made it possible for me to keep my business moving forward, one awesome baby step at a time, during a challenging time in my life. I stopped my endless procrastination. She’s a miracle worker! “Stopped my endless procrastination”
I was trying to bring more direction and efficiency to my business and other various projects. We came up with a few simple things that made a world of difference right away in terms of time management, and Michelle gave me various tools which helped me set and stick to project management goals for some major upcoming projects. Most of all, she taught me that it’s ok to be multipassionate. Our work solidified my commitment to being a “solopreneur” by showing me how freeing it really can be. “A world of difference”
My biggest take away is that I can do/make/be anything I want. “Even more confident as I started my business”Working with Michelle helped me to take my dreaming to the next level, and simultaneously gave me the skills and structure to feel even more confident as I started my business.
Looking back I’m surprised by how much I did in 12 weeks! Because of our “Reached goals I didn’t even know I had”sessions, I gained confidence in my ideas and gut feelings. I reached goals I didn’t even know I had. Michelle held me accountable by giving my homework, and I made sure to do it, and look what happened! I DID THINGS. Michelle helped me focus on the right things and brush off the scary things, and I really accomplished a lot with her support, encouragement and clarity.
Michelle nurtured my belief in myself and that I could be successful in building my own fundraising consulting practice. She helped me see my value to others and recognized that my time and expertise are worthwhile. Life’s too short and work has to be meaningful. “Helped me see my value”
I was a Program Officer at a non-profit. After work and on weekends, I facilitated workshops for women but I hadn’t figured out how to turn it into a thriving business. From “Figured out what I wanted to do and how I wanted to do it”working with Michelle, I was given permission to play, explore and experiment to figure out what I wanted to do and how I wanted to do it. Getting fresh eyes and ears on your dreams is invaluable. I let go of the idea that there’s ONE perfect solution, so I started exploring… Once I figured out that I actually could run my own business, I was hooked!
I knew Michelle could support me in building out my business and I knew I needed help. Michelle infused both fun and structure into her “Created a website and worked with 2 clients”coaching, and with her help I created a website I really like and worked with 2 clients to try out my coaching system. When it’s time to grow my business, I have a plan of action.
I came away from our “Tremendous power for me”sessions with clarity on how I wanted to impact the world based on my life journey. Armed with an internal compass statement, I could finally see a path forward to coaching and training in a way that still has tremendous power for me. I’m reminded that with some planning, I can manifest my dreams (even though they often evolve in ways I could never have imagined.) I still keep all of our emails and voicemails to remind myself that I can still grow my business with grace, joy, humor–exactly the way I want to live my life.
Peg Hall Williams
“First step in rewriting my story”Working with Michelle was my first step in rewriting my story… one where I publish the book I had been working on for years and one where I get to share my love for marketing and visual storytelling to a larger audience. I believe wholeheartedly that Michelle wants every one of her clients to succeed. I know that she helped me discover my own roadblocks, and her authentic and constructive style helped me find a solid idea for my business and create my biggest breakthrough to date.
I wanted to make a career change in a more creative direction, but didn’t know how to go about it. I hired Michelle, and don’t think she could have “I gained a new future”coached me any better to be honest! I got more than a direction for a career, I actually started one! That was more than I could have ever imagined from our sessions. I also gained a lot of confidence in myself and my abilities, and best of all I gained a new future for myself – one that I had only dreamed about, but now it’s more and more a reality!
Michelle has this wonderful ability to notice the patterns and passions that came out in the things that I have written and said. She also understands what it is like to be a multi-passionate renaissance soul and helped me design a life plan that would allow for new interests to blossom. As someone who has spent years trying to figure out what I want to be when I grow up, I feel like someone has finally handed me the torch and said Go! Run with it! This is your time! I left our time together more confident, more energized, and ready for the work of making my new business a reality! “Ready to make my new business a reality”
I was talking about fear and Michelle said: “Fear is normal, but just keep putting in the time and the experience to gain the trust and the confidence in yourself.” Now, I know that there really is just no substitute for doing the work and being brave enough to experiment, get messy, fail, get up, redirect, succeed, take chances, and put yourself out there over and over and over again. The result of doing these things is that I DID gain confidence and trust in myself, and the more I took risks and implemented my creative ideas, the stronger and more confident I became. “I gained confidence and trust in myself”
Ashley Hopwood Farrar
“I love that Michelle’s advice was totally customized. It truly felt like we were a team and, as a one-woman business, I really needed another person helping with big decisions. She was amazingly responsive, comprehensive, and positive. I’m not sure if it was my increased confidence or the tools she gave me or both, but my business is doing better than ever. I can’t believe the number of leads coming in the door! I also have an action plan to guide my future growth which is really reassuring. I’d like to have a little Michelle on my shoulder all the time…” “My business is doing better than ever. I can’t believe the number of leads coming in the door!”
“Helped me gain my clarity (finally!!!)”Working with Michelle was my last hope in finding My Thing, which I spent a long year trying to define on my own. How quickly she helped me gain my clarity (finally!!!). Michelle’s gentle, fun, and inspiring approach pushed me further than I could have ever imagined.
Getting to talk to someone that really understood what I was feeling was so wonderful. Plus, Michelle’s hilarious, and it was just so much fun to TALK to her. She’s a great listener and could really quickly get to the heart of what I was trying to say, and often pulled things out of what I’d said that I didn’t even know were there – she was great at opening my eyes to different ways I could perceive a situation or how I was thinking about something. She gave me permission to do whatever the heck I want to do, and that is HUGE! “Permission to do whatever the heck I want to do”
“Officially published”I knew that I wanted to work for myself but I wasn’t sure how I wanted to do it or what exactly I wanted to do. By session 7 with Michelle, I became officially published. By session 11, I started a business. And I gained ideas and direction of where to go from here. Michelle is wonderful to talk to and incredibly supportive, putting me at ease many times over when I was unsure of myself. She has given me so many helpful links, contacts and suggestions that I can implement after our sessions are over. She’s awesome.
Michelle helped me to uncover the many possibilities for myself. It felt like like I had put so much on hold for myself, for so long. In the last year and a half I have begun to blog, opened an Etsy shop and have taken up painting and explored with photography. I have taken strides to making my dreams come true, and it’s all thanks to our “Taken strides to making my dreams come true”sessions.
By the time we finished our “Live the life I’ve always wanted”sessions I was able to leave my full time job and step out on my own as a real life business owner! I’ve had my own Virtual Wizardry business for 6 years now and I’ve never looked back. Who knew when I started that I’d be creating websites for the same small business owners I wanted to be back then. And I’ve been able to live the life I’ve always wanted – flexible work schedule, jammies until noon, and choosing the jobs I really want. Even when things seemed hopeless, or totally confusing, or just plain messy, Michelle knew there was a path waiting for me and helped me find it (even when I wasn’t sure I wanted to!). I would not be where I am in business today without her!
I was very unhappy with my current job, had a slight idea of what I really wanted to do…but, really needed some help figuring out all the details. During our “Own my own coaching business”sessions, I went from being totally flustered, frustrated and overwhelmed…to being confident, at peace, and totally excited about my new career! I now own my own coaching business where I support other women in developing FAITH in themselves to carry out their life’s calling. I’m totally paying forward the inspiration and encouragement that Michelle so generously gave me!
What Michelle made me see is that I already know what I want to do with my life, and I’m already on that path (and that’s not a linear path). I enjoyed the fun and playfulness of many of the exercises (because I can get way too existential and serious sometimes about career!). This was better than my initial expectation. Back when I did my “Two fantasy novels published with HarperCollins”sessions with Michelle, I recall that my goal was to “become a writer” and “write a book” ….well, seven years later I now have two fantasy novels published with HarperCollins Voyager Impulse.
I left my day job AND re-launched my biz all with Michelle’s support! It has been an AMAZING experience working with her and exactly what I needed to make this a reality. WE DID IT! I really wish I could work with her forever and always have her on my shoulder. “I left my day job AND re-launched my biz”
Working with Michelle increased my confidence exponentially. She got me excited about ME and what was possible for my creative business. She taught me the importance of marketing myself so that others can find me and benefit from my content. She showed me how important my offerings are for inspiration and giving others hope for their own journeys. Her enthusiasm is engaging and contagious! It’s her joy and excitement for the work she does which grabbed me in every one of our sessions. Because of her, I’m going to do my best to always show up as myself. She is an extraordinary gift to the world of business coaching, and I will now carry on in my business with courage and more love than I began with. “More courage and love than I began with”
I am still glowing from the epiphany I received during the “Finally found my purpose”coaching process. From hearing myself talk out loud from the questions Michelle prompted I was able to single out a trajectory of an offering to the world aligned with some of my deep passions and personal philosophies. Thank you so much for helping figure this out, Michelle ~ I feel like I finally found my purpose.”
Discover Your Dream Business
“Clarity on what I want to do and the tools to help me get there”I now have more clarity on what I want to do and the tools to help me get there, plus a great group of supportive women who help lift me up and give insights and encouragement. Usually I shy away from groups but everyone was so welcoming and down to earth, it was nice to connect with others going through similar experiences. Discover Your Dream Business was exactly what I was looking for and needed.
“I’m walking away with my very first client!”I wanted to get clear and confident on what to decide to pursue for my own business. I had a few ideas, but no real way of finding the clearing through a super dense forest of overwhelm. I signed up for Discover Your Dream Business, and 8 weeks later I’m walking away with my very first client! I’m walking away with the confidence to know that I do have what it takes to do the work to get where I wanna be, which has always been such a big roadblock for me. I’m walking away with the knowledge and confidence to step towards the things that are scary/exciting. Easy to theoretically know, but this program helped me actually put that into practice. So fucking great.
“A supportive environment”The highlight of this program for me was the positivity of the group, our leader, and everything that went with it. Discover Your Dream Business was a supportive environment that gave me what would need to be done if I were to launch a business. I now have ideas on what I’d need to begin.
“Practical next steps”I knew I wanted to start a business, but I was stuck in the overthinking-and-not-acting stage. Discover Your Dream Business gave me a lot more clarity and practical next steps toward creating a business. My expectations were exceeded. This course was phenomenal. I’m so excited to launch my business, and I believe I can do it.
Laurel Brenner, genderfogblog.com
“I’ve launched my blog and published my first post”I was coming up to a crossroads in my life and I had been trying to figure out “what’s next” for ages. Now, I’m walking away with so many things! Mostly clarity about what I don’t want to do. And secondly, confirmation that something that’d been in the back of my head really is something I should do and that it would add value to the world. Less than a week after we wrapped up, I’ve launched my blog and published my first post.
“This is by far the course that helped me grow the most”I’ve taken a gazillion courses over the years and this is by far the one that helped me grow the most and take tangible steps toward creating a new income stream and happier life. Without Discover Your Dream Business, I’d still be in my head and in theoretical what-if land instead of moving forward with tangible action steps. I now have a new sense of hope, possibility, and curiosity alongside practical tools and resources for building my business.
“The icing on the cake”I procrastinated on my dream business as I always thought that I had nothing to say and nothing special to offer with no high education. The last few years I’ve worked through a jungle of soooo many build-ups of limiting beliefs and Discover Your Dream Business was the icing on the cake. We have been guided through the different discovery stages, and can then go back to our puzzle pieces to really focus on what is most important to us. I’m ready to launch my business!
“I’ve never given myself so much attention”I signed up for Discover Your Dream Business to get clear on my next step, and this has been a great experience for me. I loved creating my lifestyle vision and the puzzle pieces. I’ve never worked so hard on myself before. I’ve never given myself so much attention. I’ve now made my decision to go all in with coaching and even applied to a certification program!
“Confirmation that my ideas are realistic and doable”After struggling on my own for far too long to ‘figure it out,’ this was the perfect opportunity to be led by Michelle and supported by a group of other creative women desiring the same outcome. Michelle embraces who we really are in discovering the dream business for each of us individually, and I now have confirmation that the ideas I’ve had all along are realistic and doable. I never felt that I wasn’t getting the answers/attention I needed, which is always a question in a group environment. I know that if you put in the time and do the work, you will get to an answer.
“A stronger belief that I could actually build my own business”Somehow Michelle helped me believe that just because other people do what I am interested in does not mean that there is no room for me. No small feat! I am walking away for Discover Your Dream Business with some clear ideas on how I might proceed with a business. I am walking away with clearer understanding of my obstacles and strengths. I am walking away with a feeling of shared purpose. I am walking away with a stronger belief that I could actually build my own business.
“Ready to actually move forward with launching my business”I couldn’t stand any longer just continuing to think about creating the business and life that I want. I needed to finally take a meaningful step, and knew that accountability would be crucial. Because of Discover Your Dream Business, I realized that I am more clear about what I want to be doing/offering than I thought I was, and that I’m ready to actually move forward with launching my business!
“Succinct feedback and creative ideas”Michelle was very involved the entire time answering questions, following up with people, providing feedback, etc. She’s able to weed through all the “stuff” and brain chatter and provide succinct feedback and creative ideas that we otherwise wouldn’t have thought of. Everyone in the program was so supportive and encouraging.
“Multiple clients and a good start to a website”I needed direction for my own dream biz. I had too many ideas and was not sure where to begin! I loved working with Michelle and the group in Discover Your Dream Business. Her insights were invaluable! I looked forward to feedback from her and my classmates! Really constructive and encouraging. I now have multiple clients and a good start to a website!
“I feel so validated now”I feel like I’ve danced around this business idea for ages now–probably because I have! While the idea I came in with is still the idea I’m walking away with, I have more clarity and a sense of “Yes, you CAN make this work”. I feel so validated now about it.
“I have a pathway”What am I walking away with from Discover Your Dream Business? Everything. I’ve stopped doubting myself. It’s helped contain my inner critic. It’s helped identify my identity crisis. I have my elevator pitch for my business, which means I have a pathway. I have identified a huge shift.
“5 guinea pig clients”I had been stuck at “figuring out what my business was” for years and Discover Your Dream Business came along at the perfect time. I wound up getting 5 guinea pig clients during the course! I also liked the small group size so all the participants could get to know each other. I now have my biz idea and am ready to move forward with increased confidence and certainty.
90 Day Business Launch
“I quit my job & built a 6-figure business”90 Day Business Launch is what took me from being absolutely overwhelmed with my business to launching the website, booking 20 consults, retaining 5 clients (and growing!), joining the local chamber of commerce and a co-working space, and quitting my job. I now have the confidence that my knowledge and service is valuable and important, and the results to prove it. Less than 15 months after working with Michelle I went on and built a 6-figure business. Trust Michelle – that gal has got your back.
I immediately gained a sense of clarity around the steps I needed to take to get my business off the ground, and a timeline to do so. Michelle’s concrete plan after our daylong planning session, broken down into monthly tasks, was such a lifesaver. I immediately felt like this was a viable, marketable business and that I could absolutely succeed as a badass business lady! Less than 5 months after my One Perfect Day, I quit my day job and am devoted full-time to growing and running my business! On my own I’m not sure I would be where I’m at now. “Devoted full-time to growing and running my business”
You managed to simplify and streamline the core business concept in such a way that it feels much more manageable to get things off the ground AND much easier to communicate and promote. I now have an “Alright, I can do this / Yes, it’s finally going to happen” feeling. This plan feels very true to myself and my original concept. I’m tons more confident than I’ve felt about the business in ages! “My plan feels very true to myself”
Carole Ann Penney
By working with Michelle, I got to skip over the “learning it all the hard way on my own” phase and went straight to having a clear, real business of my own. Michelle gave my business personal, detailed attention. I felt like I had a business partner to keep the momentum moving and to lay out a roadmap to make it all happen. I came to her with a lot of ideas of what my business could be, and she zeroed in on the key elements that made it cohesive, clear, and manageable for a launch. She was decisive when I couldn’t be. “Went straight to having a clear, real business of my own”
While I knew I wanted to start an online business, I didn’t exactly know what that would look like and how I was going to get there. Thankfully, Michelle created a unique business plan that brought all of my ideas together and showed me exactly what I needed to focus on first. She helped me understand the foundation for my business and taught me the importance of leveraging my unique qualities to build an authentic brand. Every time I feel doubtful of my business goals or overwhelmed by the tasks that lie ahead, I look to my business plan for clarity and guidance. “I understand the foundation for my business”
This is more than a plan written down on paper; this is breathing life into an idea that was only in my head as jumbled thoughts. My Launch Plan has been my bible for the last 90 days and with that plan I have been able to create a business for myself that just a few months ago was just a thought in the back of my mind. When I sit back and admire my website, actual tears tug at my heartstrings and I am SO glad I didn’t change my mind to do this program (because I almost chickened out last minute!) “So much more than a plan”
My launch plan was full of helpful information and ACTIONABLE steps so that I could really make my business and site come together within 90 days. I had permission to not worry about all the other things that I was stressing myself out about. I got some much needed tough love and accountability to actually get shit done. Also, my mindset shift was HUGE. I don’t think I’ve ever been part of a business program where I’ve had this kind of shift. “Helpful information and ACTIONABLE steps”
I grew up with so many limiting beliefs about having your own business, that I didn’t even think it was manageable. Michelle brought me to deeper thinking in a fun way and cleared me from this fog of questions and doubts. In just 3 months I have a clear business plan, my own business cards, my own website, and a program to offer. Soon after launching my business I got my first clients, quit my job and found a new one that better supports building my business, and had my first guest appearance in an online talk show! So many people out there pretend to give you quick fame and success for their own sake. Michelle does it because she believes in us and encourages us. “First clients and first guest appearance”
My “Utterly invaluable”90 Day Business Launch Plan caused a deep exhale – everything that had been a convoluted muddle in my mind, leaving me uncertain about where to begin, was now laid out under five key headings, clearly stepping out the actions I needed to take over the next 90 days (and beyond). My Plan has been utterly invaluable in finally getting my business idea out of my head and into the real world – I am so grateful!
Just the experience of writing up the business brief was enlightening, but receiving the business plan took it to another level. This brought my blurry ideas into focus and outlined doable monthly milestones that led to the launch of my business. “Brought my blurry ideas into focus”
Each time I read my plan I see something new. This has been both exactly what I needed and better than what I expected. I got something I could act on, instead of spending months trying to find that path myself. The level of detail in the plan clearly showed an understanding of what I was saying and was tailored to my business goals. “Exactly what I needed & better than I expected”
I knew I was going to get something awesome but when I opened my plan and started reading it was like Christmas! My rambling brief was laid out as a clear and strategic plan. For the first time in months I felt like I knew what to do and that I wasn’t crazy thinking I could make this business happen. I felt like I had a team in my back pocket. My favorite part was the messaging which took what was in my head and turned it into a single sentence that said it perfectly. “A clear and strategic plan”
A HUGE overwhelmed heart THANK YOU for the Business Launch Plan. I laughed out loud, I happy cried, and I’m super blessed. I can already see this coming to life and am super excited. It feels spot-on and I think it was the kick in the pants I needed to get myself out there “The kick in the pants I needed”
90 Day Business Launch allowed me to forge ahead and create a business concept that I’m excited to think about every day. I learned the key steps needed to move forward in my adventure. I felt supported, I felt special and I felt like I had a real teammate with my best interests at heart. “A business concept I’m excited to think about every day”
Immediately Michelle was able to take my jumbled thoughts and ideas and turn them into an organized business plan that was not just any plan, it felt like it captured everything that I wanted but couldn’t create myself. It felt absolutely true to me. It was like a fog had cleared and I could finally see the path forward that I had been looking for. I saw the steps so clearly and instantly felt energized and ready to make things happen… I am putting myself out there and taking action in my dream business. I AM DOING THIS!!! “It captured everything I wanted but couldn’t create myself”
I have launched my business with confidence and excitement. I have a website I am proud of and a strong sense of who I wish to work with and how we can work together….all concrete elements of a business that I didn’t have before. I have a stronger foundation for growing the business and growing myself as an entrepreneur through the business, facing the challenges and being in creative movement with the process. “Launched my business with confidence and excitement”90 Day Business Launch let me dive with less fear into my business.
Michelle knows business in-and-out, but she presented her knowledge with lightness and humor. She provided positive feedback which encouraged me to grow, not think that I was clueless building a business (even though I had zero experience). She kindly pushed me to create a killer business that I am so proud of. Things can only get better from here. The foundation is set. Now I can focus on coaching and creative writing and programs. “The foundation is set”
I loved Michelle’s direct approach. Her feedback is concise and to the point, and her knowledge solid. I was able to get clarity in the direction I am going and get it done. I launched my business with the solid foundation in place. Michelle helped me feel relaxed in the decisions I am making. Helped me take action. Forget perfect. Just get it done. I trust myself more and I have more confidence in myself as a result. “I was able to get clarity and get it done”
After 90 days I had everything I needed to start taking on clients and making money! I’ve continued to grow my business using the 90-day timeline. It’s such a good way to outline everything you need and want to do, while also allowing you to zoom out and take stock of the future. It was such a relief to sit down everyday and know exactly what I was supposed to be working on next. “I had everything I needed to start taking on clients and making money!”
“I now have a fully functional, professional website that I am proud to direct people to. It includes my offer, which I have an on boarding process for so I know what to do when someone contacts me. I have a name for my business and brand that exudes fun and creativity. I’ve also gained a lot of clarity and confidence in what I have to offer, even if it is still a work in progress. Michelle is seriously the best cheerleader, there when I needed her, telling it like it is, and having so much optimism beaming out of her that it is literally impossible to finish a session and not feel like you’re ready to be the bad ass boss of your own damn life. With all of her knowledge and compassion, she’s the perfect person to have in your corner when you are going through this total career/identity/life change.” “I gained a lot of clarity and confidence in what I have to offer”
“I work much better when I have a plan put in place and that’s exactly what Michelle’s strong suit is – pulling together a plan and helping with awesome feedback and defined goals. We created a path that felt very doable, and she held me to the plan and gently pushed me when I needed it. I was able to secure 2 clients before I launched, and in just 6 weeks I got verbal commitments from 3 others. Michelle is part business coach part psychologist with a side of cheerleader :)” “2 clients before I launched and verbal commitments from 3 others ”
Build Your Client Base
“Crazy amount of insight”Build Your Client Base helped me learn that you just have to do the work, even if it’s only in small chunks here and there. It’s so easy to stay in a perpetual state of research/thinking/planning and feel like you’re making progress… but you have to be able to recognize that those things aren’t necessarily moving you forward and are really just smartly veiled forms of procrastination. I was finally able to flesh out what I want to offer (thanks to the crazy amount of insight from Michelle!).
It was time for me to start bridging the gap from side hustle to full-time Coaching and Consulting. “A steady flow of business”Build Your Client Base was the step I needed to launch my website, develop and implement critical processes for my business. Michelle truly wants to see me succeed, and I love how she challenges me to push myself in my business in an inspirational way. This program has been critical in ensuring progress for my business, helping me evolve to maintain a competitive edge. What I’ve learned here has been helpful in creating a steady flow of business.
I knew launching my business was just the beginning. Now I had to continue to get the word out, promote the business, figure out which new packages to offer and how to bring in new customers. Build Your Client Base has saved me so much time. I’ve added a business gift ideas service, and am gearing up to do a pre-sale for my holiday gift package. I also had the opportunity to promote my business to a large nationwide organization of independent business women. Building a new business can feel overwhelming, but Michelle makes it feel more manageable. The accountability, momentum, support and input I’ve gotten from this group of women is priceless for me. “The accountability, momentum, support and input is priceless”
I joined “A tremendous benefit to the growth of my business”Build Your Client Base because I knew that the next step in building my business was learning how to incorporate a solid, sustainable marketing plan. I now have a regular, growing newsletter campaign (plus other fun ways I can regularly get my name out there), a regular roster of clients, and the confidence to know that I’m finally at the place where I can quit my day job! I’ve loved working not only with Michelle, but also with a supportive, honest group of like-minded women. It has been a tremendous benefit to the growth of my business.
With “Started getting clients and making money”Build Your Client Base, I’ve started getting clients and making money – and my goal of quitting my day job ACTUALLY feels real! I’ve become so much more confident in my abilities as a coach and so much more excited to live my life. Working through the ups and downs of learning how to build a business with Michelle always ends up sunny somehow, even when stuff feels super icky and hard.
Since BYCB I’ve doubled my client roster because Michelle is the most effective cheerleader ever! Nudging and pushing for progress while acknowledging all the wins (big AND small). Build Your Client Base helped me to create such a good foundation that no matter what challenges I face as my business grows, I know that I’m on solid footing. “I’ve doubled my client roster”
Michelle’s transparency in her business is what had me sign up for “The confidence to quit my day job (!!!)”Build Your Client Base. She is always honest in the feedback she gives us, a gentle guide that brings us back to our greatness. She helped me to gain the confidence I needed in myself to turn my business into something that is uniquely me. And eventually the confidence to quit my day job (!!!) that was no longer serving me or the growth of my entrepreneurship. Build Your Client Base immediately opened doors that I could have only dreamed of becoming reality.
“I’m proud of my business”Build Your Client Base gave me the confidence to keep sleuthing my way through my business journey! When I look back on how much has changed I can’t believe it. I’m proud of my business. I enjoy my business. I enjoy my life and feel more to be alive. All of this is true because it’s authentic to me. Michelle is the brilliant star in the sky reminding me that with some planning, I can manifest my dreams (even though they often evolve in ways I could never have imagined.) From deep down in my toes, thank you, Michelle!
Peg Hall Williams
“My biggest breakthrough to date”Build Your Client Base has helped me prove I can do hard things. I believe Michelle’s authentic and constructive style helped me create my biggest breakthrough to date. I am super excited about the direction my business is taking!
Lela Roher Stetch
Since joining “The boost to keep moving forward”Build Your Client Base, I’ve written my first newsletter and opened my online shop. The best part, though, is that these women have become such an amazingly supportive group. We can share our vulnerabilities that relate to our biz and know it’s safe… and the encouragement, guidance and advice we receive gives us the boost to keep moving forward.
In just 4 months, I’ve launched my revamped 1:1 program, beefed up my website, scheduled an in-person workshop, and had several calls with potential new clients! It’s more activity than I’ve EVER had in my business and I finally feel like I’m starting to make traction. I can’t believe the progress I’ve made in such a short time and that’s ALL thanks to Build Your Client Base! “More activity than I’ve EVER had in my business”
I love knowing I’m not alone in building this business and that not only Michelle has my back but that I have a community of strong women beside me! There is so much to learn when you are building a business and it makes it so much easier to have steps laid out for you to follow, like Michelle does. I finally feel like my business has the clarity I’ve been looking for, and I feel re-energized about it while finally getting clients AND getting paid! “Re-energized AND getting paid!”
Build Your Client Base was an incredible experience. There was so much valuable content with such a fabulous group of women, and it was a joy to be part of it. Michelle brings oodles of wisdom and enthusiasm and cheerleading to her work – she’s a marvel. I now have the structure and tools to put my business out there! “The structure and tools to put my business out there!”
Programs I Don’t Run Anymore
but are worth sharing anyways
Lauren Dearing Russo
After working with Michelle I gained CLARITY and confidence. She helped me see what I was good at, and what I loved doing. I really appreciated Michelle’s awesome openness, and her ability to meet people where they are. She’s an amazing woman, whose positivity would be maddening if it weren’t so incredibly inspiring! “CLARITY and confidence”
When working with Michelle, I felt that she was confident in my ability to do this thing – get a sustainable business off the ground – even when I wasn’t quite there myself. During our work together, the confidence came to me almost like osmosis through Michelle… The long terms results have been mindset shifts understanding that my business will evolve and being willing to test new ideas. “The confidence came to me”
I would definitely consider my work with Michelle a turning point in my view of my work and life… it’s a huge part of why I’m stronger now. Michelle so readily and generously embodies discovery and positivity (as well as tough-love Truth), and I’m enormously grateful to have had her voice in my ear for the time we worked together. “A turning point in my view of my work and life”
I had no direction or “dream job”, but through my work with Michelle, I decided to become a coach! Her guidance helped me build good habits as a new business owner and set me up for success. It also helped me see what would keep me passionate about my business as it matures. Michelle takes a lot of the bullshit out of what it takes to build a business. I think about our work together all the time, and it is my bible as I continue to build my business (which I love so much!). “My bible as I continue to build my business”
Because of my work with Michelle, I started coaching 5 clients and got paid to do what I already was doing for free. And they made some incredible projects that now exist in the world from an EP release to a children’s theatre company! (Ripple, ripple, ripple!) Without her, it would still be ideas on a page and doubts in my head. Michelle lets you know that the YOU you long to be is possible. “Started coaching 5 clients”
Michelle taught me that I don’t have to follow any pre-determined path. I can make my business work for me as well as my customers. My creativity doesn’t just have to fit into one box and I can be free to express it in multiple ways, which my customers are loving. If you do the work, you will be so proud of what you walk away with at the end. You will feel secure in your next steps to build your business. Extra Bonus, you’ll start to hear Michelle in your head when you start to overthink or question yourself long after the program is over. “You will be so proud”
I knew I wanted to leave my job and take my part-time biz to full-time, but I was overwhelmed with details, and totally overthinking the whole thing. I needed someone with smarts and experience to give me perspective, and a gentle kick-in-the-butt to start taking steps to make it happen. Working with Michelle made me feel that I was actually ready. I felt less overwhelmed. I set a “leap date” and worked my way toward it. I quit that job and now work full-time in my business. “Realized I was actually ready”
I was stuck in a job I hated and had no clue what to do with my life. In working with Michelle, I gained guts. Now, I am coaching people on how to take their handmade businesses to the next level so they can be featured in Smithsonian Museums and by NPR just like I’ve experienced. “Featured in Smithsonian Magazine and NPR”
There was a small voice in my head whispering that I could do big things, I only quasi believed it. After working with Michelle I found clarity in what I was passionate about, confidence in my talents, and pride in a cohesive brand. I know that if I ever start feeling blah, I can look back at the work I have done with Michelle and know that I have developed a solid business backbone inspired by big dreams. “A solid business backbone inspired by big dreams”
Michelle is a bright light and an amazing coach that keeps it real. She helped me tackle my inner “vampires” head on and gave me the guidance and confidence I need to finally take the leap and start my own business. I will always be grateful for my time with Michelle. “Finally took the leap”
Michelle has that positive vibe where she made me feel like “Yeah, you’ve got this.” However, she’s also very honest. If something needed attention she called me out on it. Not only did I begin travel blogging, but I began selling client packages for $1500 for personal training/health coaching, quit my day job, and pretty much followed my dreams. “Began selling client packages for $1500”
Michelle’s coaching talents were evident from day one. She immediately made the sessions light-hearted and inviting, and was welcoming, personable and knowledgeable. She raised the most thought-provoking questions and created/assigned the most beneficial homework assignments. I still refer to the notes from our group calls because they continue to be relevant even though I am evolving. “Still refer to our notes”
My time with Michelle provided me with encouragement and support that my dreams and desires were possible. She helped me start to take action right away which felt empowering and exciting. After taking a business class with Michelle, I walked away with a website I was proud of and a firm grasp of what my message is, who my clients are and what I want to accomplish with my work. Michelle encouraged me to write even if no one was reading, and to take any trainings and classes that were a Hell Yes! Now, two years later, I’ve had a blog post go viral, completed several coaching courses and trainings and am currently seeing clients. I have kept moving towards how I want to feel in my work and what I want to do with confidence that I can and will achieve my goals. “My dreams and desires were possible”
I needed encouragement and motivation to get moving with all the plans I’d been thinking about for so long, after many months of frustration and discouragement. Michelle brought enthusiasm and intuitive questions into our sessions, as well as an uncanny ability to put into words the discomfort or issue I and others were unable to express properly. I have gained new confidence in my ability to succeed, as well as an idea of a realistic time frame for making my dreams happen. I’ve opened my store, moved ahead with my ebook, raised my prices and thoughtfully expanded my services. Michelle has a real gift for working with people and motivating them, and I feel very lucky to have worked with her! “Thoughtfully expanded my services”
Michelle’s energy, voice, laugh and supportive attitude is a gift to people like me who need a little guidance, a little nudge and a little confidence boosting. I gained CONFIDENCE. I gained CLARITY. I also gained first-hand knowledge that baby steps and shifting focus to business really does yield results. These sessions really changed my life. Michelle, I’d like you to live closer so I can thank you in person! “Really changed my life”
Cheryl Watson Clooney
I started my first playfully serious foray into the world of entrepreneurship just a few short weeks after working with Michelle, taking my background in interior design and parlaying it into a graphic design effort. I’ve recently quit my day job and moved to the mountains in order to develop products for an online shop, which is in keeping with the mission statement and focus that we developed together. “I’ve quit my day job”
Working with Michelle gave me the confidence to DO! I took my love of design and launched a side business as shop owner, and I’m also testing my other love of productivity with a class on on “How to Do it All”. This program helped me clarify my must haves and core values so I could work on creating the business of my dreams and eventually plan to ditch the corporate world! “Creating the business of my dreams”
I now have a clear idea of what I want my next career move to be – an illustrator, artist and pattern designer. I gained the confidence and realized that there are other “Renaissance souls” out there that are going through this, and that being a full time artist is possible. Since completing Michelle’s program I have exhibited at SURTEX and participated in CreativeLive alongside Artist Lisa Congdon! “A clear idea of my next career move”
Michelle is a fabulous listener with great, positive and constructive feedback. Certainly having a well rounded, creative background provided a great perspective for helping us little turtles find the shore from our nest. My creative life and my heart have moved leaps and bounds ahead of where I ever thought I would be in such a short amount of time. I have a new mission in life and in my work, a new website and a physical actual shop, along with Strength, Courage, and a Positive Outlook! “Leaps and bounds ahead of where I ever thought I would be”
I’ve used the exercises from coaching, listened to old recordings and been over my notes from our calls a million times. That stuff is gold (for realz!). Working with Michelle was worth every single penny (and many more), and a year later I’m finally able to ditch the day job. Thanks for being so great at what you do and helping me figure it out for myself. You’re the bestest, Michelle! “Worth every single penny (and many more)”
“I learned that I’m stronger than I think”In our 12 sessions together, I have quit my job, moved to a new state, started a new job, and started charting a new path for myself. I learned that I’m stronger than I think I am, and can definitely spin my skills into something that meets the needs of a work environment that suits me better. My friends and family have said they’ve noticed a marked difference in my mood and attitude since quitting my job. I don’t think I would have quit my job and moved for a new one if I didn’t have the confidence I gained from working with Michelle.
“Would recommend it to any woman who longs to work for herself”I had been trying to figure out “what’s next” for a long time and would recommend Michelle’s program to any woman who longs to work for herself or be creative but doesn’t know where to start. Since we wrapped up I’ve found a lovely little gig with a wonderful group of creative women looking to change the face of healthcare in our community. It’s starting small but is leading step by step all sorts of exciting places.
“By the last couple sessions, I was off running”Michelle heard my “unrealistic,” idealistic dreams (the ones I hesitated even bringing up because I thought they were just that impossible), and didn’t judge or doubt them even for a nano-second.I feel like the needs/wants/desires that I barely dared to acknowledge before are now totally rational, do-able, and “grown-up.” By the last couple sessions, I was off running with my big projects – which wouldn’t have happened had I not hired Michelle as my coach because I’d still be wandering around aimlessly, waiting for my dream career to reveal itself before really “committing” to anything. Michelle has a way of making even the scariest and most daunting stuff seem totally manageable.
“Best financial investment I’ve made”Since I started working with Michelle, I have learned much about myself, my work habits, how to take the baby steps, and understand what success means to me. Michelle asks very good questions and, when there’s uncertainty, can lead the questions and answers to a realization or a solution. The obvious pleasure she gets from helping people realize their potential is truly infectious. It’s clear to me now that I CAN build my own creative career, which I believe WILL happen much sooner than I believed before coaching. I feel like working with Michelle has been the best financial investment I’ve made in myself since college.
I was hoping to get some focus and find a way to get more balance with work/life instead of flailing around with various ambitions. I never felt like I had to do all-or-nothing, or accomplish everything at once. I learned that I don’t always have to DO, sometimes I can just BE…and that doesn’t mean I am wasting time. That is such a huge thing for me, and something I absolutely have to do if I want to give of myself through my work. I heart you, Michelle! Ferreal. “I heart you, Michelle!”
“Suddenly you can take on the world”Since first working with Michelle in 2012, I’ve gone from scatterbrained ‘nicheless nellie’ to empowered dream-chaser with some serious knee-knocking moments that would have felt insurmountable without her support — you know, little things like mustering the courage to walk into a modeling agency and successfully writing, illustrating and launching a book — seriously, there is no dream too lofty and she will help you make it happen! Michelle has been a ruthless cheerleader, validating my desires, asking the right questions and gently pushing me out of my comfort zone in the moments where I’ve felt terrified to take the next step and face what I really want (those are the most important ones!). You know when stuff just clicks and you get all excited and feel like suddenly you can take on the world? Working with Michelle makes you feel like that.
“I can’t say THANK YOU!!! enough.”It was like I needed the Batman signal, only instead of calling out for Batman we needed to–GET MICHELLE! It’s amazing what soul-searching, creative thinking and a fresh perspective has done for me. Michelle’s positivity, frankness, and encouragement is contagious and inspiring. I can’t say THANK YOU!!! Enough.
Michelle is an absolutely incredible teacher. The entire staff at CreativeLive loved working with her. Her energy, passion, and optimism are infectious, and she’s a total pro in terms of preparation and engagement. From the minute she took the stage she immediately connected with her audience, both those in the studio and those watching online. “Immediately connected with her audience”
Freelancers Union team
Michelle is an energetic, inspiring “Brought her back to guide a workshop solo”speaker who has the unique ability to motivate an audience, communicate helpful nuts-and-bolts resources, AND make sure everyone has a good time. Our attendees gave us such great feedback about her when she was on a panel at one of our events that we brought her back to guide a workshop solo. She clearly loves what she does and that passion is infectious!
We loved having Michelle “Attendee favorite”speak at Etsy’s first Etsy Success Symposium. Her energy, enthusiasm and professionalism was impressive. Attendees rated her workshop one of their favorites! I personally love how Michelle’s workshops are inspirational while providing tactical exercises that will help attendees put her wisdom immediately to good use!
Michelle’s authentic personality, empathetic tone, and contagious energy brought attendees at the Lady Boss Career Compass Workshop the insight and passion they needed to start answering tough questions about their career direction. Michelle created an amazing environment for attendees to feel comfortable and at ease while facing a challenging investigation about where they are in their careers and why. “Authentic personality, empathetic tone, contagious energy”
Michelle’s unique brand of storytelling and down-to-earth honesty brought an incredible tone and vitality to Reboot Workshop. I heard many in the audience say how “perfect” her delivery was in order to liven the mood but also make them think. She has just the right balance of humor and vitality. “Unique brand of storytelling and down-to-earth honesty”
From the word go, Michelle was incredibly easy to work with, beyond prepared, and her content was tailored exactly for our audience of career changers and aspiring entrepreneurs — she’s a real pro. But what really sets her apart is her energy. Michelle instantly took command of the room, lighting up faces with her jokes, her storytelling, her presence, and of course, a song accompanied by a ukelele. She rocked it. “Content was tailored exactly for our audience”
Michelle’s Effective Escape workshop was hands down one of the most popular classes we’ve had to date! Michelle’s humor, compassion, and wit was exactly what our students needed. And her presentation and Q&A were packed with helpful and immediately applicable knowledge. If you have the chance to book Michelle to speak or teach, don’t even think about it… just DO it! “One of the most popular classes to date”
Meeting Michelle was awesome. Listening and watching her “Able to connect with many different types of people”speak on how to have your dream job was even more awesome! Michelle is one of those rare individuals who is able to connect with so many different types of people. Her pure honesty about her own struggles to follow her dream as well as reevaluate her path are truly inspiring.
I’ve already received several emails singling out your opening presentation as the high point of the day. You provided precisely the note I hoped we could begin the event upon! I look forward to working with you in the future, and introducing you to more of our students. “The high point of the day”
Michelle, all of the amazing things I heard about you from our previous event was not just affirmed, but surpassed. Your sparkling energy set the tone for the day, and what a beautiful day it was! I could see that every student in attendance was enthralled and gained so much from your interactive workshop. We are so so grateful that you were able to join us again, and I look forward to collaborating with you again soon. “Every student in attendance was enthralled and gained so much”
If you’re looking for an energetic and vibrant speaker that keeps it real while leaving the audience inspired to act, Michelle is your lady. Michelle was a keynote for our Women, Work, and Worth Conference, and her workshop-style keynote was an awesome way to set the tone for conversations and connection for the rest of our conference. We would happily recommend her to any group! “An energetic and vibrant speaker”