I’m a business coach who works with creative women to discover, launch, and build their dream businesses.
That’s my elevator pitch. Every business person needs one.
An elevator pitch is a short, persuasive summary on what you and your business offer. Ideally, it will be one to three sentences long and shouldn’t take more than 20 to 30 seconds to spit out (or the length of an average elevator ride. Get it?)
Frankly, elevator pitches are awesome.
A pitch will detail your business and your offerings without bogging down the listener. In just a few simple sentences, anyone who hears it will understand three things: who you are, who you work for/with, and what you do. It’s a key, necessary promotional tool and also the working backbone for your business’ infrastructure and mission statement.
For a multi-passionate person, an elevator pitch is completely sanity-saving. It keeps us from going down a large, rambling rabbit hole trying to figure out how ~all of the things~ we love can work together in our businesses. Having a clear, concise pitch not only will pique the interest of potential clients, it will also help you stay clear and focused, too. Ain’t that sweet?
(If you’re still unsure, picture the show “Shark Tank.” You know how those people come in and pitch their products? It’s like that, but shorter, and with fewer cameras and no Mr. Wonderful there to call you a cockroach. Score.)
If you aren’t sure where to start or just want a refresher – I’ve got you, babe.
Here is a foolproof formula to designing your perfect elevator pitch:
First, simply answer these three questions:
What is your role/title?
Who do you most help/work with?
What do you do for them?
Now, fill in the blanks with your answers above!:
I’m a ______ who helps/works with _______ to (do) _______.
Voila! You did it!
*Super special business coach note: This formula is open to customization, so if your “who” comes after your “what,” or you find the “how” sums everything up on its own — great! The key components here are that your clients know who you are and what your biz will do for them.
For reference, here are a few other great elevator pitches from my current Build Your Client Base clients who totally crushed it!:
“I’m a virtual assistant who helps creative women entrepreneurs take back their time freedom and conquer resistance at work by delegating the work that’s outside their zone of genius.” – Kate, theefficientcreative.com
“I’m a transition coach for women over 40 looking for a Midlife Awakening.” – Vicky, heartandmoxie.com
“I help creative types ditch the fear and design their careers so they can achieve the fulfillment they really want.” – EB, ebsanders.com
“I’m a designer-turned-lettering artist who offers hand-lettering, sans bullshit.” – Erika, erikadillon.com
“I’m a writer, editor, and coach who helps progressive and social justice-minded women realize their writing potential.” – Carrie, carrielamanna.com
“I’m a designer and creative strategist for heart-based entrepreneurs.” – Kristen, kristengood.com
“I’m The Dreamcatcher Coach. I help people unlock their creativity along with their big dreams to live an authentic, happy, healthy life.” – Anabell, personaldreamcatcher.rocks
“I’m an illustrator for those who love the simple + silly joys of life.” – Whitney, illustrationsbywhit.com
“I help you find gifts that warm people’s hearts.” – Inge, thoughtfulgesture.com
“I’m an artist who uses creativity to heal and grow.” – Lela, selwaystudios.com
“I help design and architecture-related firms improve their brand story.” – Katie, katiekervin.com
“I’m a teacher who works with busy Japanese-speaking professionals and executives to develop more confidence in their English.” – Julia, eigoism.com/en/home/
“I own One Crafty Potato, which helps women who’ve been swept away by real-life craft the princess life they dream of!” – Carolee, onecraftypotato.com
“‘I help creative folk develop ease and joy in promoting their work, their talent, and themselves.” – Peg, peghallwilliams.com
Now, pour yourself a hot tea, grab a notepad, and go to town. Try out a few variations and see what feels the most authentic and true to you and your business’ mission. Bonus points for testing it out in an actual elevator!
If reading this uncovered some awesome clarity for you and your work, there’s more where that came from. Check out my Build Your Client Base program and see how, together, we can gather your ideal clients to do more of your ideal work (and make more ideal money! Hooray!)