You’re a multi-passionate, creative woman who is just stuck in a career that’s somewhere between uuuuuuuugggggghhhhhh and Can I last one more day without shooting someone in the face?!.
If you were completely honest with yourself, you’d admit that you can totally see yourself being a business owner.
There you are: living the dream in your Pinterest-worthy home office, wearing your casual yet trendy wardrobe, posting to your polished social media feeds, writing that popular blog or hosting a Top 100 podcast. You’ll work with your clients or customers and – oh crapballs. Right. Your offer!
But what will you *offer*?
Do you have any skills that others would pay you for that you’d actually like to do?
Are you totally doomed because you get bored easily and your follow-through is eh at best?
And if you did figure it out, how can you possibly replace your current income from your cushy day job before 2030? Not gonna happen.
Actually, you did try to figure this out already! You took those marketing classes and/or read that book and/or met with that career counselor and you still don’t feel confident with what you’d want (and be able!) to sell.
I know first-hand how far-fetched that business dream is…but it doesn’t have to be.
Discover Your Dream Business is an 8-week foundational business program that will lead you to uncover and articulate your mission statement, elevator pitch, your first offer and more.
If you show up and do the work in the 8 weeks we’re together, you’ll know exactly what the business looks like – both the 5 year vision and the 6 month plan.
You’ll (finally!) get out of your head and take action instead of overthinking.
You’ll know what Phase One of the business is, and how to get it off the ground within a few short months.
You’ll have more confidence that this could work, based on real proof from the guinea pig client you’ll work with during our time together.
You’ll drastically cut down the comparing and despairing, because (a) you have your eyes on her own goals and papers and (b) you don’t have time to scroll for hours anymore – you have work to do!
You’ll make real plans for yourself and your business goals, because you’ll (finally!) have a strong foundation.
In only 2 short months, you’ll be able to:
- Sit down to work on your business each day with clarity and purpose.
- Continue working with beta clients to get the experience and social proof you need.
- Build your website based on the business idea that makes you feel valuable and that you know you can absolutely see growing into a full-time gig.
- Stop obsessing over what to offer because it will already be clear.
- Clearly and concisely answer “So, what do you do?” as it pertains to your business.
- Work towards your already-determined Launching date in a bite-size and streamlined way.
And, you’ll have gotten there because of the work you’ve done in Discover Your Dream Business.
I’m Michelle Ward, and I’ve been offering dream business guidance for creative women as The When I Grow Up Coach since 2008.
You may have seen or heard me in New York Magazine, The Huffington Post, Etsy, Newsweek, Freelancers Union, the Forbes Top 100 Websites for your Career List or 150+ other media outlets. I’m the co-author of The Declaration of You, which was published by North Light Books, and the teacher of Create Your Dream Career and Ditch Your Day Job, which were watched by tens of thousands of people live on CreativeLive.
When I decided to become a career coach for creative people (of all silly things for a grown-up to want to do as a job!) back in 2007, I put the wheels in motion to transition out of my job as an Account Manager with a verbally abusive boss who made me psychosomatic. My breaking point was having to run off a rush hour train to dry heave into a trash can at one of the busiest NYC subway platforms…and feeling fine when I was heading home and knew I didn’t have to go into work that day. Talk about a wake-up call!
Soon after, I got a “bridge job” as an Executive Assistant for a financial consultancy company so I could take back my nights, weekends, and personal energy to devote to my coaching certification and business. It took me two years and seven months to get certified and build my business up enough to be comfortable making the leap, but I was able to give notice in March 2010 to become The When I Grow Up Coach full-time. I’ve never come close to having to put my Plan B into motion, and I continue to make more money and feel more authentic in my day-to-day than ever before!
On a personal note, I’m also a boob cancer survivor times two, a Judge Judy contest winner, a pink ukulele player and an NYU alum with my BFA in theater who lives just outside NYC with my husband and little girl. I take career changes seriously, but everyone who works with me says I infuse our sessions with energy, optimism, and playfulness. It’s my superpower!
Miish Grixti, miishgrixti.com
“4 months later, I booked a $10k client!”I had a few ideas, but no real way of finding the clearing through super dense forest of overwhelm. I signed up for Discover Your Dream Business, and 8 weeks later I walked away with my first client, the confidence to know that I have what it takes to do the work to get where I wanna be, and the knowledge and confidence to step towards the things that are scary/exciting. 4 months later, I booked a $10k retainer client – before I even had my site up! 6 months later, I’m also working with a corporate client and having people sign up for my biggest copywriting package. So fucking great.”
Erin O’Brien, careercheer.com
“Multiple clients and a good start to a website”I needed direction for my own dream biz. I had too many ideas and was not sure where to begin! I loved working with Michelle and the group in Discover Your Dream Business. Her insights were invaluable! I looked forward to feedback from her and my classmates! Really constructive and encouraging. I now have multiple clients and a good start to a website!
“I’m ready to take my choices and run with them”I’d been playing around with a few business ideas in my head for years, but could never shape it into something that made sense. The exercises in Discover Your Dream Business came in the perfect order, and working through each one, I was able to narrow my choices down. Going through the worksheets and exercises were of course wonderful and helpful, but I really took a lot away from the conversations that were happening amongst the other women in the group. They were all so honest and real with their struggles and successes. I’m ready now to take my choices and run with them.
“Practical next steps”I knew I wanted to start a business, but I was stuck in the overthinking-and-not-acting stage. Discover Your Dream Business gave me a lot more clarity and practical next steps toward creating a business. My expectations were exceeded. This course was phenomenal. I’m so excited to launch my business, and I believe I can do it.
Laurel Brenner, genderfogblog.com
“I’ve launched my blog and published my first post”I was coming up to a crossroads in my life and I had been trying to figure out “what’s next” for ages. Now, I’m walking away with so many things! Mostly clarity about what I don’t want to do. And secondly, confirmation that something that’d been in the back of my head really is something I should do and that it would add value to the world. Less than a week after we wrapped up, I’ve launched my blog and published my first post.
“This is by far the course that helped me grow the most”I’ve taken a gazillion courses over the years and this is by far the one that helped me grow the most and take tangible steps toward creating a new income stream and happier life. Without Discover Your Dream Business, I’d still be in my head and in theoretical what-if land instead of moving forward with tangible action steps. I now have a new sense of hope, possibility, and curiosity alongside practical tools and resources for building my business.
Let’s find the What and How of your dream business together.
Discover Your Dream Business begins as soon as you make your payment.
What you get:
1-3 exercises/week for 8 weeks
In my experience as a business coach for over a decade, you learn more from doing than thinking. So, expect a mix of writing and creative exercises along with actually working with someone on the idea(s) you come up with. Yup, working with a guinea pig client or customer is gonna happen, so get ready! Scary/exciting – my favorite.
Live Q&A/coaching calls twice each month
To best accommodate all time zones, the calls will occur on the 1st Wednesday of each month from 10-11am Eastern and the 3rd Wednesday of each month from 1-2pm Eastern. Each call will be recorded and I can always address anything you bring up in the Mighty Networks community, so no excuse to sit this program out if you can’t make the calls live. Call dates and times are subject to change, but advance notice *will* be given and I’ll do all I can to avoid this.
Access to a private Mighty Networks community
Your fellow Discoverers and I will give you not only personalized attention, but a heck of a supportive community in this user-friendly, not-Facebook group. Worth noting: I’m personally in the group 2-3 times each week, and don’t have any moderators or admins commenting on my behalf. When I say I’m present here, I mean it.
Full program access for 10 weeks
While the course content will be sent to you on a set schedule over the course of 8 weeks, I wanted to make sure you have some extra time to complete all the exercises and ask any follow-up questions you have. 10 weeks from your start date, you’ll be taken out of Mighty Networks and will no longer be able to join our calls. Hey, it’s good to have an end date! Otherwise I’d be enabling you to draw this process out forever, and that would be no bueno.
Your Business Launch Action Plan
On the last day of the program, you’ll get a video lesson that will not only show you how and when you can launch your business, but you’ll have my best tips on what to do to bring in your first clients. Be ready with your notebook because this is gonna be good.
Jill Bornand, jillbornand.com
“Confirmation that my ideas are realistic and doable”After struggling on my own for far too long to ‘figure it out,’ this was the perfect opportunity to be led by Michelle and supported by a group of other creative women desiring the same outcome. Michelle embraces who we really are in discovering the dream business for each of us individually, and I now have confirmation that the ideas I’ve had all along are realistic and doable. I never felt that I wasn’t getting the answers/attention I needed, which is always a question in a group environment. I know that if you put in the time and do the work, you will get to an answer.
“Succinct feedback and creative ideas”Michelle was very involved the entire time answering questions, following up with people, providing feedback, etc. She’s able to weed through all the “stuff” and brain chatter and provide succinct feedback and creative ideas that we otherwise wouldn’t have thought of. Everyone in the program was so supportive and encouraging.
Jessica Williams, TechBizGurl.com
“I really can’t think of anything to make it better”I have tons of clarity about my business along with a solid offer and a great name, which is huge. I really can’t think of anything to make Discover Your Dream Business better. I truly enjoyed this process and the group of women who were super supportive, which made me feel like I wasn’t doing this big thing by myself. I feel really good about my next steps.
Tara Sroka, bringingdeathintolife.com
“Clarity on what I want to do and the tools to help me get there”I now have more clarity on what I want to do and the tools to help me get there, plus a great group of supportive women who help lift me up and give insights and encouragement. Usually I shy away from groups but everyone was so welcoming and down to earth, it was nice to connect with others going through similar experiences. Discover Your Dream Business was exactly what I was looking for and needed.
“Feel confident putting one step in front of the other”Discover Your Dream Business gave me more clarity, a clearer ‘what I do’ message, a powerful mission statement and generally a better sense of business purpose. I even got my guinea pig client and got paid – I really didn’t think I was going to be able to make that happen. Michelle has a great way of making serious stuff fun and also, more importantly, realistic. I now feel confident in putting one step in front of the other knowing that it will lead somewhere!
“A supportive environment”The highlight of this program for me was the positivity of the group, our leader, and everything that went with it. Discover Your Dream Business was a supportive environment that gave me what would need to be done if I were to launch a business. I now have ideas on what I’d need to begin.
Don’t forget – I’ve discovered my own dream business and have helped thousands of multi-passionate, creative women since 2008.
My clients have quit their jobs, built multi-six-figure businesses, sold out programs, published books, hosted Top 200 podcasts, and more. If you were to work with me one-on-one on this, the cost would be an additional $4,000 and you’d have to sit on my waiting list for a few months before we’d be able to begin.
I won’t lie: this will be an intensive program and you’ll need about 5 hours each week for 8 weeks to get the results we’re all looking for. But if you’re willing to start believing that…
…your future self can be a business owner…
…that you can make a grown-up living with a business you love…
…that you don’t need to be a risk-taker or a special snowflake to be a successful entrepreneur…
and you’re looking for expert guidance to get you there (thanks anyway, bestie/ colleague / Mom/ partner!), then click the button below and know I have your back!
Take a deep breath. Your dream business discovery starts now!
Have a question for me? The answer is probably below!
This program is the culmination of the work I’ve done for 11 years coaching creative, multi-passionate women out of their cubicles and into their dream businesses.
It’s not about being 100% ready to go, or forcing yourself to pick One Thing, or being an expert right out of the gate.
I’m about giving your Future Self a shot at the entrepreneurial lifestyle she’s dreaming of.
It’s about allowing yourself space to live in the questions and embrace being a beginner.
It’s about being 100% ready to start. To try.
I know that your biz can be an And instead of an Or.
I know that baby steps build the strongest foundation.
I know that Doing clarifies so much more than Thinking.
I know that the intersection of Scary + Exciting leads to The Land of No Regrets.
Mostly, I know that you have something to offer right here, right now. Just as you are.
Ready to (finally!) explore the dream business possibilities that await you, in a serious yet playful way? To uncover your offer, work with a guinea pig, clarify the overall umbrella theme of your dream business, come up with a mission statement and pinpoint your dream business launch date?
Grab your Nancy Drew hat and click that button below before the doors close on October 4th. We’re about to become dream business discovery detectives together!
Anabell Bender, personaldreamcatcher.rocks
“I’m ready to launch my business!”I procrastinated on my dream business as I always thought that I had nothing to say and nothing special to offer with no high education. The last few years I’ve worked through a jungle of soooo many build-ups of limiting beliefs and Discover Your Dream Business was the icing on the cake. We have been guided through the different discovery stages, and can then go back to our puzzle pieces to really focus on what is most important to us. I’m ready to launch my business!
“I’ve never given myself so much attention”I signed up for Discover Your Dream Business to get clear on my next step, and this has been a great experience for me. I loved creating my lifestyle vision and the puzzle pieces. I’ve never worked so hard on myself before. I’ve never given myself so much attention. I’ve now made my decision to go all in with coaching and even applied to a certification program!
Katie Kervin, katiekervin.com
“Ready to actually move forward with launching my business”I couldn’t stand any longer just continuing to think about creating the business and life that I want. I needed to finally take a meaningful step, and knew that accountability would be crucial. Because of Discover Your Dream Business, I realized that I am more clear about what I want to be doing/offering than I thought I was, and that I’m ready to actually move forward with launching my business!
Nancy Norbeck, fycuriosity.com
“I feel so validated now”I feel like I’ve danced around this business idea for ages now–probably because I have! While the idea I came in with is still the idea I’m walking away with, I have more clarity and a sense of “Yes, you CAN make this work”. I feel so validated now about it.
“I have a pathway”What am I walking away with from Discover Your Dream Business? Everything. I’ve stopped doubting myself. It’s helped contain my inner critic. It’s helped identify my identity crisis. I have my elevator pitch for my business, which means I have a pathway. I have identified a huge shift.
Raquel Hellenga, raquelhallenga.com
“5 guinea pig clients”I had been stuck at “figuring out what my business was” for years and Discover Your Dream Business came along at the perfect time. I wound up getting 5 guinea pig clients during the course! I now have my biz idea and am ready to move forward with increased confidence and certainty.
Unsure if Discover Your Dream Business is right for you? Answer the questions below ASAP (doors close on October 4th!) & you’ll have my personalized response within 24 business hours. I’m happy to help you figure it out!
Monique Cucchi, moniquecucchi.com
“EXACTLY what I’ve been claiming I needed for years!”This class is EXACTLY what I’ve been claiming I needed for years! I felt myself journaling in circles over the last few years and was craving an external perspective — I got that here; times 12! I am walking away with confidence — confidence that I have asked the right questions, clarified great answers, and validated any/all decisions with a group of supportive, like-minded women. And I didn’t have to do it alone!
“A clear outline of the ‘what’ of my business”Because I am a multi-passionate woman with a new idea every five minutes, I knew I needed help. During the course of the 8 weeks, I actually put out an offer and got two clients!! It really helped me get some of the confidence I need to believe that I really could make my business dream real! The exercises were so well crafted and helped me to pull out such great information to help me get more clarity about my strengths and point me to things that I do easily. My expectations were met and exceeded! I now have a clear outline of the ‘what’ of my business, and I’m feeling really good about that.
“A stronger belief that I could actually build my own business”Somehow Michelle helped me believe that just because other people do what I am interested in does not mean that there is no room for me. No small feat! I am walking away for Discover Your Dream Business with some clear ideas on how I might proceed with a business. I am walking away with clearer understanding of my obstacles and strengths. I am walking away with a feeling of shared purpose. I am walking away with a stronger belief that I could actually build my own business.
Maureen Shields, ineedmaureen.com
“TONS of clarity – and a great description of what I offer”I have wanted to be a business owner for several years but was never clear about what it is I could offer. I’m walking away with TONS of clarity – and a great description about what I offer (yep, the dreaded elevator speech is no longer so dreaded). The exercises are probably among the most effective I have seen. Taking eight weeks to drill down, think hard, write, dream, visualize and work with a great coach and a great group of supportive “classmates” was necessary for me to connect all the dots. Discover Your Dream Business is a really solid program and an experience SO worth the investment! And, Michelle is a fantastic coach!
Cat Kessler, optinward.com
“An actual PLAN for what I want to do”Discover Your Dream Business was put together to maximize progress on BIG ideas in a short period of time. I feel like I’m walking away with so many things–a group of rad business ladies who are supportive and inspiring, a binder full of notes and reminders for when I get stuck along the way, and–perhaps most surprisingly to me–an actual PLAN for what I want to do, how to launch it, and what the future might look like as I work toward my dream business.
Angie Curneal Palsak, angiecpalsak.com
“12 years of abandoned projects and artistic stagnation have finally ended.”The Discover Your Dream Business class, along with Michelle and my classmates, were truly what I needed to figure things out. A mere 4 months after we ended the program, I officially launched Angie Curneal Palsak Art and Design. 12 years of abandoned projects and artistic stagnation have finally ended. Thank you so much, Michelle, for the work you do. You are my Glinda. Just as Dorothy needed to appreciate “home” on her own terms before she was told that her slippers would help her to return there, I needed to appreciate what “art” meant to me, before I started creating it.
“The course I have been waiting for FOR YEARS”I truly believe the saying “When you are ready, the teacher will appear.” Because of Michelle, I am FINALLY realizing that I’m a boss. Even though I am scared, I am ready to do this and I don’t think I would have gotten here without Discover Your Dream Business and the community here. My expectations for this program were met and exceeded. It was worth Every.Single.Penny. This was the course I have been waiting for FOR YEARS. Michelle, where have you been all my life?!
“Newfound clarity and serendipitous happenings”I am SO excited about the newfound clarity and serendipitous happenings that are starting to manifest around me. I really feel A LOT more clarity – and it also was good to be challenged into action and the proper crafting of offers (where I floundered in the past). So many of these exercises will be included in my creative biz plan FO SHO and I have such a clear idea on how to move on from here, so I’m thrilled! My expectations for Discover Your Dream Business were met absolutely and beyond.
“A better understanding of how to incorporate my talents & gifts into a business”I have been wanting to launch a business for seven years, but had no idea of the best way to go about sorting all the thoughts in my head, avoiding shiny object syndrome or second-guessing myself. After Discover Your Dream Business, I have a better understanding of my talents and gifts as well as the best way to incorporate those into a business. I also gained the ability to better untangle my thoughts and learned the importance of doing rather than thinking. The Mighty Networks community was such a blessing, too. Having other women who are on the same journey support one another made such a difference and really helped push me forward.
“I have a foundation on which to work now (which is a HUGE relief!)”I came to the course wanting clarity, accountability, direction, and a whole lot of relief, and through the baby steps and homework assignments things just slowly became clearer and fell into place so that I have a foundation on which to work now (which is a HUGE relief!). I loved the supportive community and know absolutely that the accountability to the group and the course is what got me to push through some really hard blocks when I was ready to give up and hide.
“I was able to figure out what I could do for a business”I have LOTS more clarity on what a viable business could be for ME, tools to help get me there, the advice and suggestions of many very talented like-minded women and a better understanding of what I truly love to do that could translate into a biz. Having access to the group of amazing women, who had such awesome insight and echoed how I feel and have felt, was uplifting. Michelle’s feedback has been so invaluable the entire way! I was able to figure out what I could do for a biz, the pieces I needed (offer, mission, bio, etc) and she provided resources to help us get started and next steps to take.
“The focus is getting clearer and clearer”I have felt for years I am just shy of figuring out a business that I could do, but not quite. It was like I was looking through binoculars before and I could see my business, but it was SO blurry I couldn’t make anything out. Now the focus is getting clearer and clearer. I’m walking away with a much better picture of my values and what I want.
“I’m giddy with excitement, and I have a clear plan for the next steps.”“Before starting the course I had a firm intent to become a business owner, but no clear idea about what business that would be, or how to make it happen. When I found Discover Your Dream Business, it felt like the perfect solution. A course on clarifying and testing a business value proposition, designed for creative, multi-passionate women? Exactly what I needed! And I would say that my expectations were even exceeded. I am walking away with a concrete project that feels totally aligned with who I am and makes me giddy with excitement, and a clear plan for the next steps to make it a reality. I couldn’t be happier with the results!”
“I can’t pick a highlight!”“I can’t pick a highlight for Discover Your Dream Business. I loved the calls. I enjoyed the online interaction. I appreciated that it still felt like I received 1:1 attention PLUS got additional feedback from the community and at a great value. I was hoping to be able to get feedback and help when I was stuck. Done and done. And so much more! I now have better awareness of what I do and don’t want in a business, skills and tools to work through the changes as they come, and a new network of great women doing the same thing that I can lean on during this journey!”
“I opened my shop, and have solid goals set”“Discover Your Dream Business gave me confidence. Clarity. A clearer vision of what I want. I opened my shop. I have solid goals set and a direction. Everything about the program was a highlight for me. I loved having a space to really explore, dream and share. I liked the worksheets & having tangibles to work on. Getting feedback. When I signed up, I hoped, that maybe, I would have a business idea and general direction. I’m walking away with much more than that.”
“A big bright idea, a client under my belt, and more confidence in pitching my for-real biz.”“I’m walking away with a big bright idea, a guinea pig client under my belt, and more confidence in pitching my for-real biz. I’m also walking away with confirmation that my monkey mind is not so powerful – I have allies and tools to battle any time. The exercises were specific and scaffolded. The important inner work was still there but in a short 8 week program a lot was done. Discover Your Dream Business was logical and meaningful.”
“A solid business idea and the confidence that I can pull it off”“I knew I wanted to get coaching to sort out my ideas, be accountable and be challenged. I wanted the opportunity to figure it out. Michelle has a wonderful mix of fun, challenge and “I hear you” empathy. She made me feel that it’s good to try things out, even if you’re not 100% sure, and then think about what worked/what didn’t. Thanks to her and Discover Your Dream Business, I have a solid business idea and the confidence that I can pull it off. It made me think that anything is possible, you just have to do it! My expectations were met and then some.”
“Beyond my expectation”“Discover Your Dream Business certainly went beyond my expectation. The exercises were well laid out, and I’m walking away with a greater sense of what direction I want to go in. I decided to try out something with a friend and colleague in the industry I want to work in – and we’ve started meeting to brainstorm and vision what we could try doing together.”
Beth Ann Daily
“Helped me grow into my identity as a business owner.”“Discover Your Dream Business gave me a network of smart, resourceful, and kind entrepreneurs, many important insights, and the courage to experiment and try new things. Michelle’s understanding (and explanation) of what this path is like emotionally, her big brain and generous heart, as well as the support of the other women helped me grow into my identity as a business owner. I now feel more comfortable talking about and pitching my business in an authentic way that feels good to me.”
“Super clear on what I’m here to do and how it can be channeled for the collective good”After working through Discover Your Dream Business, I came away super clear on what I’m here to do and how my experiences, talents, and desires can be channeled for the collective good. I took baby steps back into the work in addition to leveling up my self-care and spiritual practices. And THEN I had a phone call with someone who, without any prompting from me, came to me with a proposal for THE EXACT WORK I FEEL THE WORLD NEEDS AND THAT I’VE BEEN WANTING TO STEP INTO MORE FULLY! It’s still in the early stages, but I’m so excited. I literally did a dance after I hung up.
“I’ve opened my fine art business and sold 115 paintings in 14 days”My biggest take away from Discover Your Dream Business was to trust myself and honor my gifts. To BELIEVE that they are real and valid and worth something. Because of this program, it has become crystal clear that big change comes from small moments. Just over a year later, I’ve opened my fine art business and completed a project that led to selling 115 paintings in 14 days!
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