Um, do you know that I’ve coached hundreds of women since I started offering dream career guidance in 2008? And that these women are freakin’ rock stars, leaving soul-sucking jobs and traveling the world and launching creative, grown-up businesses and simply doing work that fits their lifestyle goals? Well ya do now – and you’ll hear their stories firsthand in my Client Case Studies series! Vicky Cook joined my Build Your Client Base mastermind group a year ago, and it’s been my absolute pleasure working with her. Her coaching business, Heart & Moxie, is for high-achieving women over 40 who want to go from “midlife muck” to “midlife awakening”, and boy oh boy does she deliver! She’s expanded her offerings, has become a consistent and stellar marketer (I personally <3 her newsletters), and is working with more clients than ever before. Take it away, Vicky!
Why did you decide to work with me?
I decided to work with you because I was at a place where I felt stuck in growing/launching my business. I didn’t know what I else I needed to do, and on my own, I likely wouldn’t push myself even if I could figure it out! I was inspired by your track record of helping other entrepreneurs, and honestly, my gut told me you were the one to I NEEDED to help me!
What were you doing work-wise when we started working together – and what are you doing now?
I was operating solely from my comfort zone. I wasn’t pushing myself to get uncomfortable in order to stretch myself and grow. So, I wasn’t reaching the people I needed to reach, nor was I connecting with those that were in my radar. I was also putting a lot of pressure on myself with what I “should” be doing, or what I thought it meant to be a “good” business owner.
Now, I’m more in tune with a work schedule that works for me and not against. I’ve given myself permission to take breaks and not work 24/7! I’ve also pushed through some big fears on ways to reach more people and connect with my audience. Finally, I’ve been able to really hone in on my niche, develop a framework around what I offer, and provide more meaningful content around these new insights.
What was your biggest takeaway from our work together?
My most meaningful takeaway (so far!) has been reducing the fear I’ve had around being more visible in my business. You helped me challenge the stories I was subconsciously telling myself about doing live videos and not only is that allowing me to connect more with my people, but I discovered that I really love it!
Think of someone who is currently in the shoes you wore when we first started working together. What advice do you have for her?
My advice is to believe in herself and her dream. Then, I’d advise her to jump in with both feet by partnering with Michelle because Michelle will meet her where she is and help her shift from a wanna-be entrepreneur to a hell-yeah-I-can-do-this business owner!
Is there anything that’s been a game-changer for you when it comes to your business that you can share? We’d love a good resource or a mindset/productivity tip!
Two things, actually! The first is honoring the times that I’m most productive (mornings) and not forcing myself to work during the times I’m least productive (evenings). Previously, I felt if I didn’t put in some hours at night, after my day job, then I wasn’t a “dedicated business owner”, but you helped me see that is not a good time for me to work, and it’s okay to not work in the evenings! In doing so, I now honor the morning hours and block those off as my official work time for my business. This has helped me to have some more balance in having my evenings off, and feel so much less pressure and guilt (for not working in the evening hours).
Also, bulk prepping my blog posts and newsletter emails. I plan out a quarter in advance so I know what my topics will be, and each month, I write, prep, and schedule all blog posts and newsletters for the following month. So, when the first of the month rolls around, all of my content is already done and scheduled. No more last minute panicking on what to write, or trying to find the time!
What’s on the horizon for your business? We’d love to hear about any upcoming offerings or goals!
Where can we find you and your work?
Want to get in on our July-December round of Build Your Client Base? Make sure you’re signed up here and then open up my email on June 13th. This current round sold out before I could open it publicly, so if you want the option of joining us, get on that list, girl!