Um, do you know that I’ve coached hundreds of women since I started offering dream career guidance in 2008? And that these women are freakin’ rock stars, leaving soul-sucking jobs and traveling the world and launching creative, grown-up businesses and simply doing work that fits their lifestyle goals? Well ya do now – and you’ll hear their stories firsthand in my Client Case Studies series! Ohmygoooooooosh, every time I click over to Vero’s site I just can’t stop swooning. An obviously super talented brand designer, we started her 90 Day Business Launch process together on Valentine’s Day this year (aw!), and she’s already struck out on her own *and* signed on two clients for her biggest package (yay!). You’re gonna want to learn how she did it by reading on – and then head to verobranding.com and book her before her calendar gets full!
Why did you decide to work with me?
The first time I came across your work was through your Creative Live class, many years ago. At the time, I felt I needed more experience in my industry, but the idea of having my own business made me smile a lot. I went on and worked for various design agencies until I moved to NY. One day, I spontaneously attended a talk at the Financial Gym, without knowing it was the same person from many years ago–The When I Grow Up Coach!
For the longest time, I’ve had the desire to build my own business but never felt like it was the right time to do so, and now, many years later with a big industry backpack, I thought it was a clear message from the universe. This was it! After seeing all the creative women you had worked with that were just like me and were now living lives that fulfill their purpose, made me scratch the itch and go for it! Without hesitation, I applied for the 90-Day Business Launch program, and that was the beginning of a fantastic journey.
What were you doing work-wise when we started working together – and what are you doing now?
At the time, I was working an (everyone else’s) dream job at a fancy midtown-Manhattan agency as a Senior Designer. I have now fully committed to working for myself, being the CEO of my creative agency–verô.
What was your biggest takeaway from our work together?
I went in, not knowing what to expect, open to whatever happens. Aside from making the business happen and putting it out in the world, the biggest takeaway was working through a lot of preconceived ideas and fears I’ve had already set. Re-defining what I really want and what success is to me was life-changing.
Think of someone who is currently in the shoes you wore when we first started working together. What advice do you have for her?
Oh, what a good question! I’d say, take deep breaths, tune out the b.s. and trust–it’s going to be ok!
Is there anything that’s been a game-changer for you when it comes to your business that you can share? We’d love a good resource or a mindset/productivity tip!
Understanding that there are no rules! Coming from agency-life, the rules I had for myself were very rigid; this has to be done a certain way, I can only do this type of thing from x-hour til x-hour. This robotic mentality hurt A LOT my creativity. Even though I still do time-blocking for the boring administrative stuff, I like to leave most of my afternoons open to just play!
What’s on the horizon for your business? We’d love to hear about any upcoming offerings or goals!
After launching my branding agency, verô, a couple of months ago, I wanted to expand my offerings to be able to serve everyone in the health & wellness community. I’m re-launching the website with different packages to fit everyone’s timing and budget. I want every health & wellness brand to have the most purposeful and successful branding, from having the essentials of a logo and guidelines to having a complete package with all the pieces needed for a brand to make noise. I am excited to be able to help a broader range of brands and fulfill my mission to heal the world through design!
Where can we find you and your work?
I’m getting ready to open up my fall availability for 90 Day Business Launch publicly on Aug 20th, but you can get immediate access *now* by signing up on the list that’s right here. You absolutely deserve that VIP treatment, ya know.