Um, do you know that I’ve coached hundreds of women since I started offering dream career guidance in 2008? And that these women are freakin’ rock stars, leaving soul-sucking jobs and traveling the world and launching creative, grown-up businesses and simply doing work that fits their lifestyle goals? Well ya do now – and you’ll hear their stories firsthand in my Client Case Studies series! Lisa Townsend is the real deal you guys. She just wrapped up my Dream To Done program, and exactly one year ago (okay, one year and 11 days ago) she filled out an application and said, “I have a dream of coaching and want to find out how to make this dream a real thing.” Less than a year later, she clarified who she should serve (and how!), launched said coaching business, worked with multiple clients, quit her job (!), refined her niche, and is getting ready to continue to slay in 2020! I just can’t wait for you to meet her.
Why did you decide to work with me?
Because I was absolutely fed up of trying and failing to make myself a business all on my own. I had determination in spades but I finally admitted to myself that I didn’t know what to focus on first. I didn’t want to spend the next zillion years taking courses and tutorials, I wanted to be able to get on with working in my business, earning money and making the move from employee to my own boss. I wanted a women to show me how to do it and also make friends with other likeminded women – you ticked all those boxes, Michelle. Plus, I had been kind of stalking you on social media and had read every blog you had ever created and it was getting ridiculous!
What were you doing work-wise when we started working together – and what are you doing now?
When I started working with you I was employed as an Office Manager for a local charity, Sterts Theatre, and had been there for 2 1/2 years. It took 10 months to save for my own severance and I left at the end of November 2019. Now, I’m working on my business, Change Your Badge, full time, coaching women to find a more Holistic path when it comes to making decisions about their career and business. I’m also pleased to say I’ve enrolled in the Build Your Client Base mastermind group for Jan 2020 where I’ll aim to do just that!
What was your biggest takeaway from our work together?
I think my biggest takeaway has been learning to embrace the imperfect. I’ve always learnt by doing, reflecting and repeating, but there is something about creating your own business that adds the pressure of getting it right. In the past this has been a massive block and I’ve kind of dried up here, stayed stuck and done nothing. Working with you has meant I’ve had someone to say “that’s good enough – go!” and that’s made all the difference to getting around the blocks.
Think of someone who is currently in the shoes you wore when we first started working together. What advice do you have for her?
Oh I want to say so many things! I guess I would tell her first and foremost that asking for help is not a sign of weakness or failure, it demonstrates her strength. I would also tell her what she has and what she knows right now is the perfect amount to get started on her dream. Lastly, she could not do any better than to put her faith and trust in Michelle Ward.
Is there anything that’s been a game-changer for you when it comes to your business that you can share? We’d love a good resource or a mindset/productivity tip!
Changing my mindset to notice the difference between working IN and working ON my business has been a game changer for me. Using the Sacred Business Binder and sticking to weekly and monthly reviews has helped me see how and when I am making progress and identify unhelpful patterns and the things I keep putting off.
What’s on the horizon for your business? We’d love to hear about any upcoming offerings or goals!
In the New Year I’m going to be focusing on using Creativity & Mindfulness to teach women about Resilience. My goal is to create a full calendar of workshops, talks and events, so if you would like a guest piece for your blog, podcast or group drop me a line email@example.com
Another goal for the New Year is to put 6 podcast episodes together by the end of March – this fills me with fear and excitement!
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