It might be the biggest, most common roadblock that comes up for my clients as they’re about to commit to their scary + exciting business idea.
“This is such a saturated market!”, they exclaim.
“I’m not special enough to be successful in this field,” they vulnerably say aloud.
“How can my business stand out?”, they ask.
These pieces translate into one question for my overly optimistic (because I’ve yet to work with a client who’s found their What and couldn’t find their How), life coach-y brain:
What will set me apart?
The annoying, overly optimistic, life coach-y answer is that you’re already a special snowflake. You’re already someone who has traits, values, skills, and experience that is unique from what everyone else is doing. There’s nothing more you need to do in order to differentiate yourself from every other designer, coach, writer, or insert-your-title-here out there.
OK, end post! We’re good, right? You can trust my words and just go on your way with confidence, right?
Bhahahahahahahahahahahahaha! If only it was that easy.
I know it’s not that easy, but it’s way easier than you’re making it – and you can hang your hat on your pink ukulele, using lots of exclamation points when you write, and sing-speaking (ahem ahem).
Real quick, answer these 3 questions to learn what’s unique about you and, therefore, your business:
1. What comes easiest to you?
Are you an organizational whiz within your VA biz? Then maybe you’re a VA who specializes in organizing your client’s systems and processes, streamlining their To Dos.
Are you someone who can go into a thrift store and immediately put together a killer outfit for any occasion? Then maybe you’re a Thrift Store stylist, working with those who want to put sustainability and/or affordability above all else when it comes to their wardrobe.
Are you a copywriter who has a knack for website design? Then maybe you’re a one-stop-shop for business owners who don’t want to tackle either.
Whether the what-comes-easiest question comes out in your offering, mission, and/or branding, you need to recognize what your skills and strengths are and then build your business around them. Anything else does not lead to feeling authentic and fulfilling, and that is not our bag.
2. What 3 main personality traits do you bring to what you do?
I swear I am not usually this energetic in my everyday life. But when I work with my clients, speak or write about anything that helps creative women make a grown-up living doing what they love, I am Energy, I am Optimism, I am Playfulness. Those are the 3 traits I bring into my work no matter if I’m writing copy, conducting a Launch at Lunch class, leading a group call or working with my one-on-one clients. If I want an authentic business that attracts the people I most enjoy working with (who then get the best results from working with me, natch) – and who doesn’t?! – then I’m conscious of bringing those qualities with me in my work.
3. Who do you have the best rapport with?
Sure, you might be able to do work with or sell to all sorts of people: accountants, online business owners, yogis, stay at home Moms, etc. But if you’re selling to everybody, you’re selling to nobody. When you create your offer or your product, write your copy and go to market yourself, speaking directly to the person/people you know you understand & communicate best with is a great way to make your business stand out. When I started coaching, I targeted creative people because I was one! I knew I’d be comfortable around them, that I personally understood their goals and challenges, and that my quirky personality would resonate with (some of) them. If I said, back in 2008, that I worked will ALL people on transitioning into a career they’d love, I would not be here talking to you almost 10 years later. And remember: if you’re exclusively working with the people who easily pick up what you put down, they’re going to get the best results from you and then speak you up to their likeminded friends. That is how you not only get dream clients over and over, but you build a referral engine for your business and feel like your ideal people are falling from the sky (in a good way).
OK, end post! We’re good, right? You can take what you got here and just go on your way with confidence, right?
I hope you’re not about to LOL (again!), but if you’re close, then let me help you in more detail. I’ll be teaching an online workshop later this month called Unveiling Your Business Uniquity & Making It The Foundation of Your Brand. We’ll be covering:
- What makes one person/business different from another, even when the titles and industries are the same
- What sets you apart from the others in your industry, and how that needs to effect your branding
- How to craft your business message to stand out from the horde
- The benefits of being a gatekeeper, and who you’re looking to attract as ideal clients/customers
- What you can shed from your marketing To Do list so that you can reach your ideal audience based on where and how you shine
And listen: You are a special snowflake right now, as you are. It’s time to get clarity on what makes you that way, and learn how to tie it into your business in a way that’s authentically you, everywhere. There IS room for you – a space only you can uniquely fill, and it’s waiting for you to walk through it.