Tomorrow, my fellow career coach, collaborator and friend Laura Simms and I will be joining forces for a free webinar, How to Launch Your Business in 90 Days. If you don’t believe it can be done, let us prove you wrong and register right here. Can’t wait to surprise you in the best way possible!
To get a head start on the Q&A portion of the live class, we asked peeps in our private Facebook groups to comment with their biggest challenge as it comes to launching their businesses. Stephanie responded in mine:
“I’m not sure if this is technically a “BIG” challenge, but as a multipotentialite, I wonder how to market myself under one umbrella. I feel like my offerings target different audiences and fulfill different needs. How do I combine them? Do I launch a biz using just my name or start a bunch of little, niche businesses?”
Heck yes this is a “BIG” challenge! Potentially the biggest ’cause, seriously, if you don’t know which idea to put into action – or if you’re not really sure what you wanna offer that’ll make your multi-passionate nature happy – then your business will never launch. Dramatic, but true. Even if you get it up and online, it’ll probably fizzle out when you think of the marketing and/or client deliverables pieces you’re not looking forward to doing. And in true Renaissance Soul fashion, you won’t follow it all the way through and wind up in the same place you’re in right now, just a year or more down the road and hundreds or thousands of dollars in the hole.
It’s like I’m in your head, right?
So before we even address this in the webinar, let’s talk about this big challenge right now freakin’ now.
There are 3 main parts to consider and work through so you can figure out how to make your business ideas play nice with each other:
Have a 5-year-ish overview of your business, but realize you have to start somewhere
When I started coaching, I wanted to build an empire (sounds familiar?). But if I tried to start with my 5-year-ish vision – coaching! programs! books! community sites! – I would have been setting myself up for lots of overwhelm and total paralysis. Instead, I started my business with a single offer: 12 one-on-one weekly sessions. That was the only way to work with me for the 2+ years I was getting certified and working my 50 hour/week job. Then I added group sessions, then an e-book, then an e-course, then a membership site, etc.
As multi-passionate peeps, we want to do All The Things and we want to do them NOW. But we have to chill the hell out and remember: When we’re saying Yes to something, it means we have to say No(t Now) to something else. Your bigger vision can and will happen – but not yet. Start with one or two focused offers and remember that you’ll grow from there.
Bonus good news: being an entrepreneur in and of itself is a very Renaissance Soul-friendly career. We not only do whatever our clients or customers pay for, but we’re researchers, writers, project managers, marketers, etc. Take comfort in the fact that no matter what business you choose, the chances are it’ll feed your need to have variety in your work.
Find your business’ mission statement, and for the love of all that’s holy, make it general
Everyone is obsessed with being niched. It’s how we’ve been told we stand out in a crowded market and resonate with our prospective clients. And I don’t disagree, necessarily, but I do need to add an asterisk to that piece of advice:
* You don’t have to niche yourself into a box, where it feels like your Renaissance Soul is locked up and the key has been flushed down the toilet.
Let’s use some 90 Day Business Launch alum to show you what I mean:
Colleen is a life coach “who helps smart, successful, single women accept themselves as complete and stop waiting for a partner to act on their dreams and live their bravest lives”. Niche, yet broad.
Aimee is a bookkeeper “who works with business owners who hate bookkeeping.” Not a bookkeeper for scientists or yogis or for millennial entrepreneurs…niche, yet broad.
Nicole founded a “boutique floral studio specializing in memorable + meaningful weddings in new england. We’re here to bring your love story to life with nature-inspired flowers and thoughtful design.” She’s not just a New England Florist, she has a certain perspective, style and point of view that is – say it with me – niche, yet broad. And because you’re doing something wrong if your business doesn’t evolve over time, she can easily drop the “nature-inspired flowers” if she chooses to “just” be a designer and not a florist in the future, or drop the “weddings” if she wants to expand the types of events she does. Niche, yet broad – and still focused and expansive! My favorite.
Know what to prune/keep/cut/merge – and communicate it in a way that seems cohesive to your audience & makes you feel focused
Let’s face it – all your ideas probably don’t work together. If you want to be a life coach-bookeeper-florist, that’s probably not just one business (and you can totally rock them as separate entities, as long as your head won’t explode). But I can see the possibility you being a life coach who works with clients on their money limitations and/or then keeps their books (OMG, sign me up!). Or a florist who coaches aspiring designers to find their style. Basically, life coaching can work with almost anything – ha! But a florist who, under the same umbrella, is a bookkeeper? Probably not so much.
However! If we bring it back to the mission statement, we can easily see what to prune, keep, cut, and/or merge. I just worked with a client recently where we found a mission statement (which we can also call a through line, a string, or an umbrella) to bring her crafts, tutorials, and productivity consulting all under one roof. Stay tuned for that one! It was definitely a proud moment 🙂
This is obviously a really big topic, and can’t just – poof! – be wrapped up in a neat bow in one little post. So I’d encourage you to take my Finding Your Mission Statement class (you’ll get access to if through my private Facebook group if you register for the next Launch at Lunch class), read How to Be Everything by Emilie Wapnick (it goes into depth as to the business/career options we have that work with our multi-passionate natures) and, of course, sign up for the free webinar tomorrow!
It’s time to stop using your Renaissance Soul nature as your roadblock, and use it as your foundation instead. No more excuses! #sorrynotsorry