I just love it when super smarties join forces, don’t you? In this case we have Becca from The Uncaged Life teaming up with Ellen the Money Making Expert to help coaches jumpstart their biz. But the interview they give below applies to building any creative biz. Win-win!
What do creative businesses struggle with?
Becca: Creative business owners tend to fall into the category of multi-potentialites, scanners, and shiny-object chasers. We have TONS of new ideas and are always creating new stuff – often stuff that is unrelated to our other stuff. So what happens is that we find it hard to settle on just one thing or one group of clients, and as a result, we end up being super wishy-washy, and trying to help EVERYONE, which means that the people who really need us get lost in the mix and never find us – which sucks for us and them!
Ellen: That’s exactly it. Every creative business person I’ve ever known – healers, coaches, writers, teachers – has initially wanted to help everyone. And it’s too much. No one person or business can really help everyone. It’s too much. And by not focusing your efforts you’re missing tons of wonderful clients because you’re not speaking clearly enough to them. Stop trying to help everyone and start thinking about which particular groups of people you want to help.
What’s THE most important thing to do to grow your business quickly?
Ellen: The key to growing your business quickly is to become known for a specific, tangible thing. Something that people can easily remember and understand when it’s time to go to that person for help. Saying you’re a Life Coach is well and good, but it’s unlikely that your friends are going to know who to recommend to you, because at the end of the day Life Coach is a pretty ambiguous title. Now, if you get really specific about a problem that you use your life coaching skills to solve, it suddenly starts making things a lot easier for you. So if you become a coach that helps people deal with breakups from long term boyfriends, or the a coach that works with first generation latinas to help them gain career advancement, those are super specific things and people know who to send to you, and potential clients know very clearly when you are talking to them.
The most important thing is to position yourself and develop your expertise around solving real world problems that other people seek out.
Becca: Yep, what Ellen said! And remember that the specific tangible thing needs to be something you’re super deeply connected to. If you choose it at random, you’ll be onto the next thing before you even have your first client. You need to be mega emotionally connected to what you’re doing, so instead of picking a niche or an area of expertise at random, pick something that matters to you!
What do C.B.Owners need to think about before they do another thing? ((what problems they solve))
Becca: Before you do anything else, think about what problems you solve in your business – and make them real and tangible. It’s so easy to get caught up in creating our businesses, that we forget about what we’re actually doing (sounds crazy, but it’s true). Before you do anything else, write down what top 3 problems you solve for your clients and slap them somewhere that you will see them every single day. When you can stay connected to how you actually help people, everything in your business stays way more focused, so you’re not chasing every new idea that you have!
Ellen: After you’ve done that, think about who you want to help or work with. Make sure the the problems you solve are real in their lives. Creative business owners tend to be great, amazing compassionate helpers. You can’t help everyone, so think about who you want to help. Make sure to map your expertise and offerings to groups of people you really want to work with. The tighter you can connect those two things, the easier it is to be known for what you do, and for your business to go through the roof.
If you’re a coach struggling to make your business work, Becca + Ellen have your answer with Coaching Business Jumpstart. This program is your ticket to making the business side of coaching feel fun and easy. You will learn exactly where you need to start, lay out a plan for moving forward, and leave with the skills and knowledge to make your dream coaching business a reality. You’re great at what you do. You KNOW you can help people. Now if only you knew who those people were, where to find them, and how to get them to hire you! Coaching Business Jumpstart teaches you how.