It might be the biggest, most common roadblock that comes up for my clients as they’re about to commit to their scary + exciting business idea.
“This is such a saturated market!”, they exclaim.
“I’m not special enough to be successful in this field,” they vulnerably say aloud.
“How can my business stand out?”, they ask.
These pieces translate into one question for my overly optimistic (because I’ve yet to work with a client who’s found their What and couldn’t find their How),